Case studies > Supporting the ‘greenest Games ever’
The project at a glance
The Commission for a Sustainable London 2012 is the independent body established to assure and monitor the sustainability of the London 2012 Games. Set up in 2007, the commission’s remit requires it to communicate recommendations and research findings to its key stakeholders and the general public. The commission chose Epoch to manage a media relations programme to promote its role as an unbiased commentator and to publicise the reports and annual reviews.
Objectives
- Clearly communicate a diverse range of messages – on topics ranging from sustainable catering to eco-transportation – to a complex combination of trade, local and national press
- Position the commission’s chair as the ‘go-to authority’ on sustainability and the 2012 Olympics
- Deliver structured media plans tailored to match the content of each report or review
Results
- Shaun McCarthy, chair of the commission, has blogged on the Olympics for BBC London online, Building and Greenbang
- Successful management of commission’s media profile in line with its media protocol
- Mission of the commission explained to wide range of key press from the nationals and broadcast to the sustainability, built environment and specialist press
- Combination of news, opinion articles, profiles, comment on industry developments delivered as part of the media relations programme