Case studies > Media management for industry events
The Brief
Imago events attract thousands of attendees each year. Our objective was to build the profile and reputation of each of the conferences as must-attend events for industry leaders and key broadcast, print and online media plus great coverage for exhibitors at the event. By profiling key speakers and sourcing news from amongst event exhibitors, Epoch was able to create buzz and anticipation around each of the events helping to attract exhibitors, sponsors and speakers for future events.
The Result
The three most recent events attracted a total of 180 press and analysts attendees including, The Financial Times, The Economist, Techworld, ZDNet, Computer Weekly, Networking +, MicroScope, CRN, Frost & Sullivan, Ovum, Analysys Mason, Datamonitor and Freeform Dynamics.
This resulted in almost 200 pieces of coverage in a range of online, print and broadcast outlets across the technology, mobile, trade and consumer technology sectors. In addition, over 90 pre-event diary listings were secured to drive attendance.